{"id":6954,"date":"2025-01-28T03:20:22","date_gmt":"2025-01-28T03:20:22","guid":{"rendered":"https:\/\/cacheinfosys.com\/?p=6954"},"modified":"2025-01-29T01:00:46","modified_gmt":"2025-01-29T01:00:46","slug":"pentagrams-latest-visual-identity-uses-an-ingenious-natural-photography-technique","status":"publish","type":"post","link":"https:\/\/cacheinfosys.com\/it\/pentagrams-latest-visual-identity-uses-an-ingenious-natural-photography-technique\/","title":{"rendered":"Pentagram\u2019s latest visual identity uses an ingenious natural photography technique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6954\" class=\"elementor elementor-6954\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f8dba e-flex e-con-boxed e-con e-parent\" data-id=\"d3f8dba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21f6fae e-con-full e-flex e-con e-child\" data-id=\"21f6fae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25199da elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-ha-post-title happy-addon ha-post-title\" data-id=\"25199da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"ha-post-title elementor-size-default\">Pentagram\u2019s latest visual identity uses an ingenious natural photography technique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8073c90 e-con-full e-flex e-con e-child\" data-id=\"8073c90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85a75a4 custom-post-image elementor-widget elementor-widget-ha-post-featured-image happy-addon ha-post-featured-image\" data-id=\"85a75a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/MgyhEercryTUYTD7Pwhi7U-650-80.jpg.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/MgyhEercryTUYTD7Pwhi7U-650-80.jpg.webp 650w, https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/MgyhEercryTUYTD7Pwhi7U-650-80.jpg-300x169.webp 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af642fa e-flex e-con-boxed e-con e-parent\" data-id=\"af642fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a80802 e-con-full e-flex e-con e-child\" data-id=\"5a80802\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-127929c e-con-full e-flex e-con e-child\" data-id=\"127929c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75d0787 elementor-widget elementor-widget-ha-post-info happy-addon ha-post-info\" data-id=\"75d0787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"ha-inline-items ha-icon-list-items ha-post-info\">\n\t\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-953cc05 ha-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJanuary 28, 2025\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea51fb1 e-con-full e-flex e-con e-child\" data-id=\"ea51fb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a89b98 blog-text-custom elementor-widget elementor-widget-text-editor\" data-id=\"5a89b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not-for-profit organisation Grow to Know has launched a stunning new visual identity, using the beauty of nature to &#8220;sew the seeds of change&#8221;. What began as a guerilla gardening movement following the devastating fallout of London&#8217;s Grenfell Tower fire, has blossomed into a powerful initiative centred around community, culture and meaningful action.<\/p><p>Creating impactful branding\u00a0is much more than empty copy and &#8216;safe&#8217; design \u2013 it&#8217;s thoughtful, evocative and purposeful. Grow to Know&#8217;s new visual identity is a testament to the power of minimalist organic design, making a bold statement to captivate audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d02a6a elementor-widget elementor-widget-image\" data-id=\"4d02a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"970\" height=\"546\" src=\"https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/uxgjAQYbBrzuHQdVZ6k2jc-970-80.jpg.webp\" class=\"attachment-full size-full wp-image-6989\" alt=\"\" srcset=\"https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/uxgjAQYbBrzuHQdVZ6k2jc-970-80.jpg.webp 970w, https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/uxgjAQYbBrzuHQdVZ6k2jc-970-80.jpg-300x169.webp 300w, https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/uxgjAQYbBrzuHQdVZ6k2jc-970-80.jpg-768x432.webp 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f483b7 blog-text-custom elementor-widget elementor-widget-text-editor\" data-id=\"0f483b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working with Pentagram partner Marina Willer, the new visual identity centres around a series of cyanotype-processed images. The camera-less photographic technique produces intricate designs by laying objects on paper coated with a solution of iron salts before exposing them to UV light. The organic technique gives the brand a bespoke, almost illustrative feel that blooms in its simplicity, allowing for the organisation&#8217;s message to shine through.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2a3e7 blog-text-custom elementor-widget elementor-widget-text-editor\" data-id=\"6d2a3e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spearheaded by footballer-turned-activist Tayshan Hayden-Smith,\u00a0Grow to Know\u00a0carries out a diverse range of work, from &#8220;its creative studio-esque change-making arm&#8221; to purposeful placemaking, &#8220;weaving together plants, people and places.&#8221; With minimalist typographic design, the stripped-back yet evocative imagery roots the new identity in the organisation&#8217;s mission to bring &#8220;joy and justice&#8221;, focusing on the natural world&#8217;s power and the positive action it can cultivate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b56d493 elementor-widget elementor-widget-video\" data-id=\"b56d493\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/MW_GrowToKnow_01a.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89ea463 blog-text-custom elementor-widget elementor-widget-text-editor\" data-id=\"89ea463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Inspired by the language of blueprints and master plans&#8221;, the new visuals feature a blue and white colour palette that plays on this dynamic motif, signifying momentum and action. Imagining a space where nature meets community, the flexible identity has a joyous sense of optimism, recontextualising the pain from the Grenfell tragedy into a powerful community movement. Featuring four of the cyanotype images, the new logo showcases the beauty of biodiversity, appearing across the organisation&#8217;s touch points.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10329f7 elementor-widget elementor-widget-image\" data-id=\"10329f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"970\" height=\"545\" src=\"https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/ZC7GL7rakUXSW3yoYCS9xh-970-80.jpg.webp\" class=\"attachment-full size-full wp-image-7017\" alt=\"\" srcset=\"https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/ZC7GL7rakUXSW3yoYCS9xh-970-80.jpg.webp 970w, https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/ZC7GL7rakUXSW3yoYCS9xh-970-80.jpg-300x169.webp 300w, https:\/\/cacheinfosys.com\/it\/wp-content\/uploads\/2025\/01\/ZC7GL7rakUXSW3yoYCS9xh-970-80.jpg-768x432.webp 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Grow to Know celebrates the simple power of plants.<\/p>\n","protected":false},"author":1,"featured_media":6979,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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